Reading Time: < 1 minute Download the full set of ‘short and punchy’ presentations, debates and workshops which helped stimulate collective conversation, collaboration, innovation and value creation to help drive your business and the sector forward at SAS Recharge 2018.
Reading Time: < 1 minute Sponsored by Avvio, written by Travel Intelligence Network and distributed by International Hospitality Media. According to an Experian survey in 2016, 86% of UK brands use personalisation in marketing. Although a phenomenon of the digital age, personalisation is not new. The purpose of marketing has always been to understand and fulfil
Reading Time: < 1 minute The 2017 Serviced Apartment News European industry sentiment survey was the first attempt to gauge the mood of the serviced apartment, extended stay and aparthotel sector in Europe through directly polling those at the coalface – operators, investors and service providers. With several factors introducing uncertainty in to the travel
Reading Time: < 1 minute Further growth in both demand and supply fuelled the European serviced apartment industry in the second half of 2015 and the beginning of 2016. Download HVS – The Serviced Apartment Sector in Europe – Highlights and Trends in 2016 report below.
Reading Time: < 1 minute SERVICED APARTMENT BUSINESS MODEL One of the key strengths of the Serviced Apartment Business Model is being able to change the target market profile between long and short stay to suit market conditions in order to achieve revenue maximization. Brand Strength is a strong driver of serviced apartment demand with
Reading Time: < 1 minute No longer the unglamorous hospitality sub-sector, recent years have seen the serviced apartment model blossom into a dynamic, efficient and fun alternative to other forms of lodging that responds to a number of emerging travel trends. What’s more, the economics are highly appealing too. As the sector evolves, there is
Reading Time: < 1 minute The charter is the result of the UK sector’s first moves to introduce clear definitions to an industry which has huge potential but is still regarded as fragmented, with poor consumer and investor awareness. It was unveiled at the Serviced Apartment Summit 2014. There is some degree of confusion as
Reading Time: < 1 minute JLL’s Hotel Investor Sentiment Survey identifies the weight of opinion of future trends and also establishes a benchmark position on a number of key issues from which future trends can be considered.
Reading Time: < 1 minute November 17th 2016 saw the launch of the second annual Serviced Apartment Digital Benchmark Report, published by Serviced Apartment News and Travel Intelligence Network. The report, sponsored by Avvio, set out to assess serviced apartment brands’ digital marketing activities; quantify the social media reach of the top 50 serviced apartment brands,