Hosted by George Sell, editor-in-chief, IHM
[Sponsored by IMS]
With extended stay guests looking to stay for longer, and BTR operators offering minimum lengths of stay as little as three months, is there sweet spot where serviced apartments and BTR are servicing the same guests? Will the lines blur even further in the future?
You will learn:
• Differences and similarities between BTR and extended stay product
• Where is the client base overlapping?
• How are BTR operators targetting corporate business?
• How are extended stay operators targetting long stay residential guests?
• Will we see both uses in the same development and how does the skill set for operating extended stay and BTR overlap?
Joining the conversation:
Leo Colgan, co-founder, IMS
Merilee Karr, Trusted Stays/UnderThe Doormat
Qassim Ali, managing director, CoStays
