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Hosted by SAN editor Eloise Hanson.
In partnership with RMS
Time: 14:00 – 15:00 GMT
Online | Free to attend
Serviced apartment operators face increasing complexity in managing blended portfolios that combine short and long-stay guests. Identifying appropriate compsets and tracking the right metrics is vital to understanding performance, optimising occupancy, and maximising revenue.
We discovered:
Defining and refining competitive sets in a fragmented extended stay market
Key performance indicators tailored to blended portfolios and hybrid models
Leveraging data to improve operational efficiency and responsiveness
Integrating technology solutions for real-time performance tracking
Adapting measurement frameworks to reflect changing guest behaviours and market trends
With thanks to:
Sandrine Zechbauer, CMO, RMS
Francesco Borgognoni, head of sales and marketing, City Pop
Babis Makrynikolas, SVP partner network and demand generation, Blueground
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