WEBINAR | The tech-enabled operator: hype vs reality | Sponsored by Software Answers | September 17, 14:00 – 15:00 BST

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Hosted by SAN editor Eloise Hanson

Sponsored by: Software Answers

Time: 14:00 – 15:00 BST

The session explored:

  • How operators identified operational priorities before investing in new technology
  • Why integration and clearly defined data flows mattered more than the number of systems within a technology stack
  • How specialist platforms supported the complex requirements of serviced apartments, extended-stay accommodation and flexible living
  • Where AI delivered measurable value, including guest-question routing, maintenance triage, revenue management, invoice checking and reporting
  • How technology enabled remote and unmanned operations through access control, self-check-in, identity verification and guest communication
  • Why clean, consolidated data was essential for accurate reporting and effective AI implementation
  • How operators could establish a baseline, introduce technology to one process and measure the resulting return on investment
  • Why human empathy, judgement and intervention remained essential for service recovery, vulnerable guests, sales negotiations and relationship-building
  • How technology could remove repetitive work while giving teams more time to create meaningful guest experiences

With thanks to:

  • Giles Horwitch-Smith, MD Europe, Software Answers
  • Sam Ghosh, VP Operations, STAY, LABS Collective
  • Bala Balasubramaniam, Managing Director, Viridian Apartments
  • Jay Humphries, Founder, HoCoSo

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