L-R: Kremers and Nada Sheshtawy, CCO, Rotana

Rotana extends partnership with dnata for global distribution

Reading Time: 2 minutesWorldwide: Management company Rotana has signed a memorandum of understanding (MoU) with dnata Travel Group to connect its portfolio to more than 180 source markets.

The agreement will increase access to Rotana’s portfolio of 118 properties through dnata Travel Group’s travel brands and partner channels across leisure, wholesale, corporate and group travel.

Rotana and dnata Travel Group will also explore joint marketing, commercial development, and technology-led initiatives to improve distribution efficiency and connect more travellers and travel trade partners with Rotana properties.

Philip Barnes, CEO of Rotana, said: “We have enjoyed a strong relationship with dnata Travel Group for many years, so this MoU feels like a natural next step. As Rotana grows across the region and beyond, the way we reach our guests needs to grow with us. By bringing our portfolio and hospitality expertise together with dnata Travel Group’s international reach, we can make it easier for more travellers to discover and experience Rotana, while creating greater value for our hotels, owners and travel partners.”

Christian Kremers, VP Yalago and central ground services at dnata Travel Group, said: “This agreement will allow us to bring more Rotana properties to travellers across our leisure, wholesale and corporate channels, while creating new opportunities across international source markets. We look forward to building on our established relationship and supporting the next stage of Rotana’s growth.”

Yalago is a global leisure accommodation wholesaler within dnata Travel Group, connecting travel agencies, tour operators, airlines and loyalty programmes to more than 600 destinations.

The MoU builds on an existing commercial relationship between Rotana and dnata, including the recent establishment of direct dynamic connectivity between the two.

Highlights:

Rotana has signed a memorandum of understanding (MoU) with dnata Travel Group to expand its distribution network across more than 180 global source markets.
The agreement connects Rotana’s 118-property portfolio with dnata’s leisure, wholesale, corporate, and group travel channels, including wholesale provider Yalago.
Building on established direct dynamic connectivity, both organizations will collaborate on joint marketing, commercial development, and technology-led distribution initiatives.
Under the direction of Rotana CEO Philip Barnes and dnata Travel Group VP Christian Kremers, the partnership supports Rotana’s global portfolio expansion and international market penetration.

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