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EMEA: The 2026 Global Serviced Apartment Industry Report (GSAIR) EMEA shows an increase in global rates with large portions of booking demand across EMEA coming from UK-based and Singapore-based individuals.
The report, which includes analysis and insight from buyers, operators and consultants, has been released by consultancy firm Ariosi via market research company Travel Intelligence Network.
The data was compiled from 1.5 million nights over the past two years from 33,893 reservations globally.
Global ADR in 2026 has risen to £148, up from £145 in 2025 (where it had remained the same compared to 2024).
The global average varies significantly depending on location. Across Europe, Middle East and Africa, London had the highest ADR of 2026 at £209 – £34 more than the next closest city in Amsterdam.
In terms of booking demand, the GSAIR noted sustainability as a driver. 76 per cent of EMEA bookings were for properties with a public sustainability commitment. This was true for 82 per cent of APAC bookings and 62 per cent of bookings in the Americas.
The report also noted UK-based individuals account for 66 per cent of EMEA bookings, while Singapore-based individuals account for 32 per cent of non-EMEA bookings.
Looking forward, supply in extended-stay markets is expected to increase within Europe by around 16,500 rooms over the next five years. The UK represents 30 per cent of this expected supply, while Germany accounts for 20 per cent, followed by Spain and France with six per cent each.
Alistair Murray, COO of Ariosi, said: “This report places a strong emphasis on helping readers make better, more informed decisions. Alongside expert commentary, we present analysis drawn from the largest and most diverse pool of serviced apartment booking data in the sector.
“In this edition, we focus on key metrics including ADR, sustainability, and the availability of amenities across the EMEA region. These insights are explored through comparisons at both city and country level, alongside a dedicated case study on the Netherlands, providing a deeper understanding of how these trends manifest in a specific market.”
Read GSAIR EMEA in full here
Highlights:
- The 2026 Global Serviced Apartment Industry Report EMEA analysed 1.5 million nights across 33,893 reservations worldwide, revealing that global average daily rates (ADR) increased to £148 in 2026, up from £145 in both 2024 and 2025.
- London recorded the world’s highest serviced apartment ADR at £209, greater than Amsterdam’s ADR by £34.
- Sustainability commitments are increasingly influencing booking demand, with 76 per cent of EMEA bookings, 82 per cent of APAC bookings, and 62 per cent of Americas bookings made at properties publicly promoting sustainability initiatives.
- UK-based travellers generated 66 per cent of all EMEA serviced apartment bookings, while Singapore-based travellers accounted for 32 per cent of non-EMEA demand.
- Extended-stay supply is expected to grow by around 16,500 rooms globally over the next five years, with the UK representing 30 per cent of projected new supply, followed by Germany at 20 per cent, and Spain and France at six per cent each.
