France: Hospitality group Accor has provided an update on its extended stay portfolio, which encompasses more than 380 properties and 45,000 keys.
Accor’s Novotel Living brand is an extension the midscale brand Novotel. The first Novotel Living site was signed in Singapore last year and is now operating in Bangkok, Saigon and Kazakhstan. Most recently, plans were revealed to open the first Novotel Living property in Georgia, with more locations soon to follow.
In addition to Novotel Living, Accor recently opened Pullman Living Dongguan Forum in China, and Adagio is celebrating its 15th anniversary this year with the opening of eleven new aparthotels across five continents. New destinations include Abidjan Marcory in the Ivory Coast; Rome, Italy; Whitechapel London, UK; and Heidelberg, Germany.
Over in Riyadh, Accor has several luxury serviced apartment projects underway including the 250-key Sofitel Serviced Residences Riyadh.
Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy division CEO, said: “With new travel habits taking hold and more people seeking out longer stays, Accor has continued to do what we do best – lead the markets where we have deep roots, strong relationships, and a powerful presence – such as Europe, the Middle East and Asia-Pacific.
“Over the past couple of decades, Accor has established solid bench strength in our extended stay portfolio with many of our flagship brands – from Adagio, which is Europe’s market leader in the aparthotel industry, to stylish serviced residences across our luxury and lifestyle portfolios. With one of the fastest growing extended stay networks in the industry, and robust demand for our popular premium to midscale brands such as Novotel Living, we will continue to push the boundaries in creating innovative places where our guests can live, work, and play.
“The escalation of demand for extended stay properties is a global phenomenon, driven by a demographic shift among travellers who are taking longer trips, mixing business with leisure, and exploring destinations more fully,” Morin added.
