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Singapore: The Ascott Limited, CapitaLand Investment’s lodging business unit, has achieved a key milestone with its Citadines brand surpassing 200 properties worldwide, reaching 205 properties with about 35,000 units.
More than 60 per cent of these are already operational, underscoring the brand’s strong momentum in the upper-midscale segment.
The company said that growth has been powered by rapid conversions and franchise agreements.
Since its brand refresh in 2022, Citadines has signed more than 50 properties, adding about 8,000 units across 18 cities including Colmar, Liverpool, Surabaya, Phu Quoc, Marrakech, and Kuwait.
In China, the brand expanded into eight additional cities, while franchise signings now make up a growing share of the portfolio, particularly in fast-maturing markets like China and Morocco.
Many of these openings are converted properties such as Citadines Antasari Jakarta and Citadines City Centre Liverpool, which has opened its doors three months after the conversion started.
Serena Lim, chief growth officer at Ascott said: “Citadines stands out to owners for its built-in versatility, enabled by Ascott’s flex-hybrid model that seamlessly supports both short and extended stays. As a leading brand in the resilient upper-midscale segment, Citadines offers flexibility, operational efficiency and strong customer appeal.
“This positioning has unlocked scalable growth opportunities, particularly through franchising. Our franchise model is conversion-friendly and operationally efficient, helping partners enter the market faster with lower complexity. We are seeing promising momentum in key markets, where franchise deals now account for a meaningful share of signings. As more owners seek trusted partners and high-performing midscale brands, franchise-led growth will become a key driver of Citadines’ continued global expansion.”
Beyond expansion, Citadines is amplifying its lifestyle positioning through the global activ∞ programme, which offers curated local experiences like city runs, cultural tours, and yoga sessions. This October, it will revive its “For the Love of Coffee” campaign across properties worldwide.
Looking ahead, Citadines is broadening into resort destinations with projects such as Citadines Selavia Phu Quoc (2027) and Citadines Mactan Cebu Resort (2028), while 20 new openings are scheduled by the end of 2026 across Asia Pacific, the Middle East, and Africa.
Highlights:
• Citadines has surpassed 200 properties globally with more than 35,000 units.
• Conversions have fuelled 61 of cent of Ascott’s 2025 openings.
• Citadines has expanded to 18 new cities including Liverpool, Hobart, Phu Quoc, Marrakech, and Kuwait.
• Citadines Hongkou Plaza Shanghai will open in 2H 2026 under franchise.
• There are 20 upcoming openings across Asia Pacific, Middle East, Africa by end-2026.
