Wordwide: Corporate Travel Management (CTM) has appointed a new global head of growth marketing, Rebecca Welsch, who will be tasked with deepening customer engagement and expanding CTM’s presence across global markets.
Over the past 16 years Welsh has gained experience in B2B marketing working across SaaS, enterprise, technology and corporate travel.
Most recently she was global product marketing at Phocas Software, where she played a key role in improving sales alignment and increase product attachment.
Welsh said: “There’s a clear opportunity to help shape the next chapter of CTM’s growth, and I’m excited to do that alongside a passionate, high-performing team.”
“In a fast-evolving market, CTM has a powerful story to tell. My goal is to shine a light on what makes CTM truly unique and help businesses make more confident, informed decisions when it comes to their corporate travel partner. Marketing will play a critical role in aligning closely with the business to drive growth, deepening our connection with customers, and positioning CTM as a thought leader in corporate travel.”
Darren Toohey, CTM’s chief sales and customer officer, said: “Rebecca’s appointment marks a key step in ensuring our strategic growth plans are driven by meaningful customer connection. As we continue to expand our global customer footprint, it’s essential that our marketing reflects what matters most to our customers, whether that’s local relevance, insightful thought leadership, or a more intuitive brand experience.
“Rebecca brings a passion for growth marketing and a strong track record of delivering results, making her well-positioned to help us scale our impact in ways that resonate with customers around the world.”
Highlights:
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CTM has appointed Rebecca Welsch as global head of growth marketing.
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Welsch has gained 16 years of B2B marketing experience across tech and corporate travel.
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She has most recently led global product marketing at Phocas Software.
