UK: Naomi Heaton, CEO and founder of The Other House (TOH) will step down and assume the role of executive chair of LCP Private Office.Â
Lifestyle hospitality concept The Other House was founded in 2019 as a joint venture between LCP and pension provider APG.Â
The brand’s debut site opened in South Kensington in 2022. The property features 200 club flats, ranging between one to four bedrooms, each with a living area and kitchen. Hotel-style amenities include a private club exclusively for residents and members with two bars, spa and fitness studio.Â
A second property in Covent Garden is expected to open this year, with a third in the pipeline located in Belgravia.
In February 2025, Bloomberg reported that APG had appointed Eastdil Secured to evaluate a recapitalisation of its stake in TOH, or a potential sale.
Heaton will now step down as CEO of The Other House and will assume the role of executive chair at LCP Private Office.
Heaton said: “Having worked on developing The Other House vision and brand for the last 14 years and had the privilege of being CEO since the company launched in 2019, I have now moved on from the business.
“The Other House has been groundbreaking within the hospitality market. I will now take on the role as executive chair of LCP Private Office – founder and equity partner in The Other House – where I will be launching and advising on further new initiatives.”
Highlights:
- Naomi Heaton steps down as CEO of The Other House and becomes executive chair of LCP Private Office.
- The Other House was founded in 2019Â as a joint venture between LCP Private Office and APG.
- The brand combines apartment-style club flats with private members’ club amenities.
- London expansion continues, with properties in South Kensington, Covent Garden (opening 2025), and Belgravia (pipeline).






