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Sweden: Finnish hospitality operator Bob W signed a long-term lease for a former hotel in the Södermalm area of Stockholm, intending to turn the building into a 62-unit aparthotel.
Bob W has partnered with Classic Hotel Bjälken 20 AB – the same landlord behind Bob W’s opening in Gamla Stan.
The building in Södermalm will be repositioned to offer a lounge and communal kitchen area on the ground floor with a third-party restaurant also on the premises. It is scheduled to open in Q2 2026.
“This signing underlines both the strength of our relationship with the landlord and the growing momentum behind modern hospitality operators in Stockholm,” Bob W CEO Niko Karstikko said. “Repositioning existing hotels into Bob W properties allows us to preserve the fabric of the city while delivering a significantly better guest experience.”
Taavi Pettai, VP real estate at Bob W, added: “All three of our Stockholm assets have been former hotels, which speaks to a wider market shift. Conventional hotel models and outdated brands are increasingly struggling to compete, creating compelling opportunities for flexible, design-led operators like Bob W. Stockholm remains a core market for us, and we continue to actively explore opportunities both in the city and across other key locations in Sweden.”
Highlights:
- Bob W has signed a long-term lease for a 62-unit aparthotel in Stockholm’s Södermalm district, marking the company’s third property and third hotel conversion project in the city.
- It is leased from repeat partner Classic Hotel Bjälken 20 AB.
- The property will feature ground floor guest lounge and communal kitchen areas plus a third-party restaurant.
- It is scheduled to open in Q2 2026 after upgrades.
