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France: Franchisor Choice Hotels has onboarded 50 properties representing more than 4,800 rooms in France under the Quality Suites brand.
The 50 Quality Suites properties add more than 30 new cities to Choice Hotels’ network and represent a broad portfolio across France:
• 26 per cent are located in urban hubs such as Marseille, Toulouse, and Bordeaux
• 52 per cent in mid-sized suburban cities such as Rennes, Chambery, and Colmar
• 22 per cent in smaller touristic towns such as Quiberon, Dinan, and Mèze
The additions nearly double the company’s footprint in France, from 57 to 107 franchised hotels. All will participate in Choice Privileges.
“This European expansion builds upon our significant international rooms growth already achieved in Asia and the Americas this year,” said Pat Pacious, president and CEO of Choice Hotels. “By nearly doubling our footprint in France, we’re not only reinforcing our commitment to expanding our direct franchise business but simultaneously enhancing our value proposition for guests and franchisees.
“Expanding our presence is a transformative milestone towards making it easier for travellers to find the right stay wherever their journey takes them, and we’re thrilled to offer additional opportunities for more people around the world to experience the hospitality of our best-in-class brands,” he said.
Highlights:
• Choice Hotels has added 50 Quality Suites properties in France, representing more than 4,800 rooms
• The new hotels expand the company’s presence to 30 additional French cities, including Marseille, Toulouse, Bordeaux, Rennes, and Colmar
• It nearly doubles the company’s French portfolio from 57 to 107 franchised properties
• All 50 hotels will join the Choice Privileges loyalty programme
