Hyatt to add 4,000 rooms across Southeast US

Eloise Hanson
March 17, 2026

Hyatt House, Hyatt, Hyatt Studios, Jason Ballard

Reading Time: 2 minutes

US: Hyatt is expanding its Essentials portfolio across Southeast US, with more than half of pipeline properties sitting under its Studios and House brands.

Hyatt’s Essentials portfolio comprises seven brands, four of which are involved in the group’s expansion across Southeast US: Hyatt Studios, Hyatt Select, Hyatt Place and Hyatt House.

The company said that the southeastern states are experiencing “population growth, infrastructure investment, and sustained corporate travel” which is driving demand in markets such as Florida, Georgia, South Carolina, and Alabama.

Of the 36 pipeline properties, 23 fall under the Hyatt Studios (14) and Hyatt House (nine) brands. These include:

Hyatt Studios Foley (AL)
Hyatt Studios Orlando UCF – EV (FL)
Hyatt Studios Jacksonville / St. Johns Town Center (FL)
Hyatt Studios Tallahassee I-10 (FL)
Hyatt Studios Pensacola I-10 (FL)
Hyatt Studios Crestview (FL)
Hyatt Studios Sarasota / Lakewood Ranch (FL)
Hyatt Studios Venice (FL)
Hyatt Studios Macon (GA)
Hyatt Studios Winder (GA)
Hyatt Studios Pooler (GA)
Hyatt Studios Warner Robins (GA)
Hyatt Studios Olive Branch (MS)
Hyatt Studios Beaufort / Parris Island (SC)
Hyatt House Huntsville Downtown (AL)
Hyatt House Daytona Beach / LPGA (FL)
Hyatt House Ft. Myers (FL)
Hyatt House Destin (FL)
Hyatt House Orlando Convention Center (FL)
Hyatt House Doral (FL)
Hyatt House Weston / Sunrise (FL)
Hyatt House Atlanta / Duluth (GA)
Hyatt House Lafayette – River Ranch (LA)

Nine Hyatt Select and four Hyatt Place properties round out the expansion.

“The Southeast continues to lead the country in population growth and corporate relocation activity, creating sustained lodging demand in smaller markets” said Jason Ballard, SVP global brand leader for Hyatt’s Essentials portfolio. “Our Essentials brands are built to capture that opportunity, offering efficient models backed by Hyatt’s commercial strength and distribution platform. This momentum reflects both owner confidence in our strategy and the significant opportunity to introduce Hyatt to new guests and World of Hyatt members across the region.”

Highlights:

Hyatt Hotels Corporation plans to add more than 4,000 rooms across 36 properties in the Southeast United States under its Essentials portfolio brands.
The expansion pipeline is driven by population growth, infrastructure investment and rising corporate travel demand.
More than half of the pipeline properties will operate under Hyatt Studios and Hyatt House, accounting for 23 extended stay hotels.
The remaining developments include nine Hyatt Select and four Hyatt Place hotels, expanding Hyatt’s presence across secondary and tertiary markets in the region.