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Worldwide: The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has signed a record 19,000 units across 102 properties in 2025, marking 27 per cent year-on-year growth in new signings.
In 2025, Ascott expanded into more than 10 new cities across Asia Pacific and Europe, including flagship entries in Taipei and Wellington. The company also strengthened its presence in key leisure markets such as Phuket, Bali, and Vietnam.
Resort signings (15 properties), franchise agreements (more than 25 per cent of units) and conversion projects (more than 38 per cent of units), were key drivers of growth in 2025.
Ascott now operates and has under development more than 1,000 properties with over 176,000 units globally.
Kevin Goh, CEO of Ascott, said: “2025 marked a key milestone for Ascott as we accelerated asset-light signings and strengthened revenue visibility. With these new signings, we now have the embedded income to exceed our S$500 million fee target as pipeline projects turn operational.
“Our flex-hybrid model and multi-typology brand strategy enable us to optimise performance for property owners across market cycles, while disciplined investments in loyalty, technology and business development position us to capture growth in higher-fee segments including resorts, branded residences, MICE, and wellness. I thank our global teams and partners for their continued support as we advance our ambition to be the preferred hospitality company.”
Serena Lim, chief growth officer of Ascott, said: “As travel evolves into a lifestyle, consumers are seeking greater flexibility and choice in how they live, work and explore. Guided by insights from our owners and guests, we have pursued a deliberate growth strategy anchored in our flex-hybrid model and a differentiated suite of flexible living offerings. We are heartened by the robust growth in 2025, driven by strong owner commitment as reflected in portfolio deals across multiple brands. Approximately 30 per cent of new signings came from existing partners expanding with us, underscoring trust in Ascott’s platform and our ability to meet diverse traveller and resident needs worldwide.”
Highlights:
- Ascott signed 19,000 units across 102 properties in 2025, representing 27 per cent year-on-year growth in new signings.
- The company expanded into more than 10 new cities in Asia Pacific and Europe, including Taipei and Wellington.
- Key leisure market growth in 2025 included Phuket, Bali, and Vietnam.
- Growth drivers included 15 resort signings, franchise agreements accounting for over 25 per cent of units, and conversion projects representing over 38 per cent of units.
- Ascott now operates and has under development more than 1,000 properties with over 176,000 units globally.
