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China: Hyatt Hotels Corporation has entered into a master franchise agreement with Homeinns Hotel Group to introduce its extended stay brand Hyatt Studios in China.
Homeinns plans to open 50 Hyatt Studios across China in the next several years.
Stephen Ho, president – Greater China and growth, Asia Pacific, Hyatt, said: “This agreement with Homeinns Hotel Group builds on our strategic path, enabling us to bring Hyatt’s brand and operational standards into a growing segment. In China, one of our most important markets, Hyatt Studios will strengthen our ability to serve more stay occasions in more cities, in alignment with our long-term strategy.”
Owen Xing, executive managing director, growth and operations, Greater China, Hyatt, added: “These planned Hyatt Studios will extend our Essentials portfolio and broaden the choices available to World of Hyatt members, while reinforcing Hyatt’s growth momentum across the region.”
David Sun, chairman and CEO of Homeinns Hotel Group, said: “Our collaboration with Hyatt has always been guided by shared values, mutual trust, and a long-term vision for China’s hospitality market. Together, we have already demonstrated the strength of this collaboration through the successful launch of the UrCove brand.
“Building on that success, we are now extending our relationship into the extended stay segment with Hyatt Studios. With the introduction of the brand, we look forward to crafting a localised, tailored experience for the Chinese market – especially for the younger generation of travellers.”
The Hyatt Studios brand launched in 2023 with the first property opening in Mobile, Alabama earlier this year.
Highlights:
- Hyatt and Homeinns have signed a master franchise deal to introduce Hyatt Studios in China.
- 50 Hyatt Studios are planned to open across major Chinese cities in the coming years.
- Hyatt Studios’ entry into China marks the brand’s first expansion into Asia.
- The partnership builds on the launch of the UrCove brand.
