:
Worldwide: Corporate travel demand is shifting towards the US West Coast and renewable energy hubs in Europe, according the latest Quarterly Market Update by SilverDoor.
Bookings for corporate housing in California, Washington, Seattle, and Silicon Valley rose 44 per cent year-on-year last quarter, as AI and machine learning investment drives the technology sector’s growth across the US.
Houston has also emerged as a strong alternative to New York, with bookings up 58 per cent year-on-year due to lower operating costs, favourable taxes, and competitive ADRs.
Meanwhile, enquiries for New York City dropped 29 per cent in the first half of 2025 compared with the same period last year, as political uncertainty and a 41 per cent ADR increase dampen demand. It nudges New York City off SilverDoor’s top five destination list for corporate demand, replaced by Dubai. London, Singapore and Madrid hold the top three places.
The Middle East region has seen bookings rise 65 per cent year-on-year, fuelled by extended stays and relocations in the finance, law, and pharmaceutical sectors.
Across APAC, Taiwan and Tokyo reported triple-digit demand growth – 600 per cent and 154 per cent respectively – linked to surging investment in semiconductors, cloud services, and AI.
In Europe, renewable energy investment is driving demand in Spain where bookings have risen 50 per cent in Bilbao, fivefold in Zaragoza, and 380 per cent in Valencia year-on-year.
Martin Klima, chief customer officer at SilverDoor, said: “These latest demand trends reflect a continuing wider shift in both corporate travel and operating policies. As businesses continue to balance their own growth plans against wider geopolitical and economic landscapes, diversifying operations and locations can be one way to achieve just that. Growth in regions beyond the more traditionally popular hubs like New York City towards cities in western and southern US states, and likewise the significant APAC demand growth in Taiwan, indicate where corporates are committing to investing their funds and placing their people.
“As AI, technology, and renewable energy investment continues, it will be interesting to watch how the diversification trend evolves in the coming months and the impact it will have on demand across both the serviced apartment and wider accommodation sector both, from a short-term and longer-term perspective.”
Highlights:
• SilverDoor has reported a 44 per cent year-on-year rise in corporate housing demand on the US West Coast, led by AI and technology investment.
• Corporate travel demand for New York has fallen 29 per cent amid political uncertainty and a 41 per cent ADR increase.
• Dubai has entered the global top five corporate destinations, with bookings up 65 per cent year-on-year.
• APAC demand has surged, with Taiwan bookings up 600 per cent and Tokyo up 154 per cent, driven by semiconductor and cloud sector growth.
• Renewable energy investment has boosted Spain’s corporate housing market, with Zaragoza bookings up fivefold and Valencia up 380 per cent year-on-year.
