Reading Time: 2 minutesUK/US: Habicus Group, owner of SilverDoor, and The Ascott Limited, parent company of Synergy Global Housing, will merge SilverDoor and Synergy’s operations to unite the brands under a single group.
Reading Time: 2 minutesWorldwide: The Ascott Limited, the wholly owned lodging business unit of CapitaLand Investment, now has around 50 resort properties in operation and under development globally.
![[Credit: Choice Hotels International]](https://servicedapartmentnews.com/wp-content/uploads/2025/08/CHICorporateCollage-800x445.jpg "CHICorporateCollage")
Reading Time: 2 minutesUS: Hotel franchisor Choice Hotels International has unveiled two new marketing campaigns “Stay in Your Rhythm” and “The WoodSpring Way” to promote its four extended‑stay
![[ Leohoho via Unsplash]](https://servicedapartmentnews.com/wp-content/uploads/2025/08/leohoho-YcD8ak707AM-unsplash-800x445.jpg "leohoho-YcD8ak707AM-unsplash")
Reading Time: < 1 minuteUS: The Corporate Housing Providers Association (CHPA) has expanded its membership with the addition of seven new companies in July 2025.
Reading Time: < 1 minuteUK: Serviced apartment operator Charles Hope has opened a new property in Battersea, London.
Reading Time: 2 minutesUK: Plans to convert part of the Pentire gateway scheme in Newquay, Cornwall, into an aparthotel has been withdrawn after being opposed by Newquay Town Council’s planning committee.
Reading Time: < 1 minuteUK: Lifestyle aparthotel brand The July has opened its first UK property, a 114-key site, in London Victoria.
Reading Time: < 1 minuteSouth Africa: The South African brand BlackBrick Aparthotels has joined forces with HotelREZ to help drive strategic growth in the corporate and leisure market.
Reading Time: 2 minutesUS: Franchisor Landingplace Hotels has launched two midscale conversion brands, including an extended stay concept.
Reading Time: < 1 minuteWorldwide: Serviced Apartment News has launched a global sentiment survey to assess how owners, operators, lenders, investors, suppliers and service providers feel about the current market.
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